Trademark Registration
A trademark is a distinctive sign of a product on the market. Some people emphasize the psychological aspect of the trademark from an experimental approach. The experimental approach is the sum of all the points of contact with the trademark and it is known as the trademark experience. The psychological approach, which is sometimes referred to as the trademark image, is a symbolic design created within people's minds and it consists of all information and expectations associated with the product or service. The people responsible for positioning the trademark seek to plan or align expectations related to the trademark experience, thus creating the impression that the trademark associated with a product or service has certain qualities or characteristics that make it special or unique. A trademark, therefore, is one of the most valuable elements in the field of advertising, as demonstrated by what the owner of the trademark is able to offer to the market. The art of creating and maintaining a trademark is called Trademark Management.