How is determined the value of brand?

Is difficult to assess with precision the true value of any brand. However, there are some economic and mathematical methods which are commonly used for this purpose. Some valuation models examined the selling prices of similar brands on the market. Others models estimate the likely benefits during a period of time (already is by sale direct, cost of licenses u others income generated by the brand) and then used a rate of discount applicable for calculate the value current net of it current of benefits future.

Brands are more valued if the owner has obtained appropriate legal protection, such as the registration thereof.

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